CLEARPOINT UNLOCK

Streaming On-Demand Now

Using a Customer Vision to Drive Digital Transformation

Masterclass | GM Design Dan Cornwall, ClearPoint

How to map the vision for your future customer experience to help steer the path forward for your digital transformation journey.

Most organisations have a mission that summarises the purpose of the business without a concrete plan on how to get from their current state to future successes. This session covers the framework and ingredients needed to create a tangible and validated Experience Vision to drive digital product delivery. This ‘North Star’ provides a long-term customer-centred product direction that help teams plan quarterly roadmaps and shape day-to-day prioritisation and decision-making.

This session will be live to view from November 21, 2022. 

21 November

Session Speaker

Dan

Dan Cornwall 

GM Design, ClearPoint

With over 20 years experience in digital product design and strategy, Dan’s journey spans a wide spectrum of digital expertise, industries and capabilities. Dan’s breadth of multi-sector and multi-discipline experience offers exceptional strategic direction to client engagements marrying customer needs with business outcomes and technology opportunities.