Retaining existing customers is essential to your business strategy for growth and success.
It’s a well-known fact that it is significantly easier to keep an existing customer than acquire a new one. Yet, why do organisations and leaders spend so much time and money on acquisition and “hope for the best” when retaining customers? Are you missing out on the revenue generated from further “up and cross-sell” typically by delivering below-par customer service, or worse, is your brand reputation being impacted?
ClearPoint COO Paul Scott explores what is required to pivot your strategy to ensure you win by retaining your existing customers and how to deliver an unparalleled level of customer service and success in the digital age turning them into true advocates.
Paul is a globally experienced leader with 20 years in Tech Professional Services with a focus on business transformation and growth, driven by Software, Integration and Cloud technology. He has worked with companies of all sizes including well-known brands across NZ, Asia, Europe and North America. Paul helps organisations to align their business & customer strategies with a focus on how sales, marketing and customer service goals can be aligned with technology to support customers across the full lifecycle of engagement with an organisation.
