How do you map the vision for your future customer experience to help steer the path forward for your digital transformation journey? Most organisations have a mission that summarises the purpose of the business without a concrete plan on how to get from their current state to future successes.
ClearPoint GM Design Dan Cornwall covers the framework and ingredients needed to create a tangible and validated Experience Vision to drive digital product delivery. This ‘North Star’ provides a long-term customer-centred product direction that helps teams plan quarterly roadmaps and shape day-to-day prioritisation and decision-making.
With over 20 years experience in digital product design and strategy, Dan’s journey spans a wide spectrum of digital expertise, industries and capabilities. Dan’s breadth of multi-sector and multi-discipline experience offers exceptional strategic direction to client engagements marrying customer needs with business outcomes and technology opportunities.
